Methodology of Quantitative and Qualitative Social Research
The content of this course consists of two parts, one theoretical and one technical:
In the theoretical part is a brief repetition in the research methodology with the following thematic units: theoretical epistemological approaches of methodology, structural elements of research, main data collection tools, basic stages of research, description of research methods of quantitative and qualitative research: design, advantages and disadvantages, applications in Communication and Media Research. In addition, qualitative methods and strategies of social research (in-depth interviews, participatory observation, content analysis, critical analysis of speech, case study) as well as issues related to the researcher’s experience.
The technical part is an introduction to the use of the Netminer network package and the SPSS statistical package and demonstrates their use in basic descriptive analysis techniques. This part includes the following topics: Netminer and SPSS environment, data entry, data control and correction, data processing, network analysis, networks. Include also an introduction to the use of network concepts such as centrality, betweenness, cliques and bi-mode networks to the statistical analysis and statistical conclusions, estimation of parameters and case control study with real data concerning values and national stereotypes, various tie patterns regarding the radius of trust.