Rodoula H. Tsiotsou (Ph.D.) obtained her Ph.D. from Florida State University and is currently Professor of Services Marketing at the Department of Business Administration, University of Macedonia, Greece. She is the founder and the Director of the Marketing Laboratory MARLAB at the University of Macedonia that has been established in 2015. She is currently a member of the Board of Directors of the Athens and Macedonia News Agency and Interlife Insurance Company. She teaches marketing courses (Services Marketing, Brand Management, Sport Marketing and e-marketing) at the undergraduate and graduate level (Public Relations, International Marketing and Tourism Marketing) at the University of Macedonia, Greece. Her research interests include services marketing, brand management, relationship marketing, nonprofit marketing, and digital marketing.
December 2017 – present: Professor of Services Marketing, (FEK 1401/29-12-2017), Department of Business Administration, University of Macedonia, Greece.
August 2013 – December 2017: Associate Professor of Services Marketing (FEK 813 – 1/8/2013), Department of Business Administration, University of Macedonia, Greece
September 2009 – July 2013: Assistant Professor of Services Marketing (FEK 761 - 7/9/2009), Department of Marketing & Operations Management, University of Macedonia, Greece.
March 2010 – June 2014: Visiting Professor. Athens University of Economics and Business. Department of Business Administration, Master’s Program in Services Management (Sport Marketing course), Master’s Program in Managing Media and Entertainment Business (Media and Entertainment Business course)Athens, Greece.
October 2009 – October 2010: Visiting Professor, International Hellenic University, Master of Business Administration (English speaking program).
September 2006 - present: Tutor, Hellenic Open University, Patra, Greece. Undergraduate program: Business Administration (Marketing I module)
Master program: Business Administration in Tourism (Thesis supervision)
- Furrer, O., Sudharshan, D., Tsiotsou, R.H. and Liu, B. (2016).A Framework for Innovative Service Design. The Service Industries Journal, Vol. 36 Issue 9-10, pp. 452 - 471 2015 Journal Impact Factor: 0.78
- Tsiotsou, R. H. (2016). The Social Aspects of Consumption as Predictors of Consumer Loyalty: Online vs. Offline Services, Journal of Service Management, Vol. 27 Issue 2, pp. 91 - 116. 2015 Journal Impact Factor: 2.23
- Tzoumaka, E., Tsiotsou, R.H., and Siomkos, G. (2016). Delineating the role of endorser’s perceived qualities and consumer characteristics on celebrity endorsement effectiveness. Journal of Marketing Communications 22(3), pp. 307-326. ABS 2010=2.
- Tsiotsou, R. H. (2015). The Role of Social and Parasocial Relationships on Social Networking Sites Loyalty. Computers in Human Behavior Vol. 48, p. 401-414. 2014 Journal Impact Factor: 2.69.
- Tsiotsou, R.H, Alexandris, K. and Cornwell, B. (2014). Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship. International Journal of Advertising. Vol. 33 (2), pp. 295-327.2012 Journal Impact Factor: 2.31.
- Tsiotsou, R. (2013). Investigating the role of enduring and situational involvement with the program context on advertising effectiveness. Journal of Marketing Communications, Vol. 19, No. 2, pp. 114-135. ABS 2009=2.
RodoulaTsiotsou has published more than 75 scientific publications in a variety of international conference proceedings and scientific journals such as the Journal of Service Management, International Journal of Advertising, Computers in Human Behavior,The Service Industries Journal, Journal of Business & Industrial Marketing, Journal of Marketing Management, Journal of Services Marketing, Journal of Marketing Communications, International Journal of Retail and Distribution Management, and Journal of Sport Management.
She is an Associate Editor for the Journal of Services Marketing while she serves at the editorial boards of the Service Industries Journal, the International Review on Public and Nonprofit Marketing, Tourismos, and Central European Business Review.